Yearbook Design and Publication

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    Course Description:

    The Yearbook Publication course is designed to provide an opportunity for students to learn about the publishing process by designing, building and marketing “The Pandorian”, the school’s annual historical document. Students will work on developing skills in: graphics, desktop publishing, computer design, photography, and marketing.  They will be challenged to graphically capture important moments in the school year. They will research, organize, and verify information for accuracy and relevancy. They will develop creative ideas to present this information, and organize their work to meet deadlines. They will also market their publication in the school and in the larger community. Potential students should be aware that this course requires out of class work during and after school, some weekends and during special events throughout the school year, including the possibility of some summer work. Selection of students should be based on a demonstration of proficiency in communication, problem solving and creativity, organization and self-management, and an ability to work with others in a team environment. The class is open to all high-school students and may be repeated. 

    Prerequisite: Instructor Approval.

    Links to Academic Expectations:

    Students will:

    1. improve communication skills by:
      1. reading information about principles of content information such as sales, graphic design and technical manuals on operating technological devices and programs.
      2. talking to:
        1. other students in team design projects or as peer tutors
        2. adults in describing the work they are involved in
        3. adults acting as technical advisers
        4. customers for the book or advertising.
      3. carefully listening to instructions
      4. looking at and creating design graphics and book layouts
    2. improve problem-solving and decision-making skills by:
      1.  identifying communication design problems
      2. brainstorming design proposals
      3. developing and critiquing design solutions
    3. improve information literacy by:
      1. researching various technical content sources.
      2. interviewing specialists to collect information for a design problem
      3. using technical manuals/tutorials to improve their proficiency with technical systems
    4. improve artistic appreciation and expression by:
      1. learning about the principles and elements of graphic design
      2. taking photographs of school events
      3. selecting fonts and design themes for the publication
      4. designing graphics and layouts for the yearbook
    5. use technology to
      1. learn more about the nature of Technology
      2. understand the relationships between technology and society
      3. understand and apply the design process
      4. use and maintaining technological systems and products 
      5. assess solutions to technological challenges

    Interdisciplinary Connections:

    Yearbook Publication has applications in Communications and Language Arts through the written, spoken and graphic means of communications needed to work with the variety of people involved in the publishing field. Business skills are involved in the book’s pricing, sale of advertising, the design of the book’s sales campaign, and the accounting procedures followed in handling the money and receipts. Fine Arts plays a big role in the overall design of the book and its pages, in picture layout and composition, and color selections. The relations with Graphic Design are also seen here, including the measuring and gridding of page layouts, font specification, and material choices. Math is involved in the measuring of pages, font specification, proportional resizing of pictures, and financial accounting. Social Studies is involved in dealing with the perceived desires of the  advertising and students/parent customers, the polling involved in securing dedications or class superlatives. The sense of the school’s history and traditions is also a big part of the design of a yearbook.

    Essential Questions:

    1. What is the nature of Technology?
    2. What is the nature of Communications?
    3. What is design?
    4. How do humans collect information from others and the world around them?
    5. How do humans transfer and store ideas and information to others?


    Instructional Units:

    1. Introduction to the principles and elements of Graphic Design
    2. Theme research and development
      1. interviews
      2. cover design
    3. Information Processing
      1. managing data
        1. Class lists
        2. team lists
        3. Senior Write-ups and portraits
        4. book sales
        5. ad sales
        6. yearbook dedication
        7. superlatives
        8. retirements
      2. Verifying information
        1. spell checking
        2. name verification
    4. Design 
      1. Unity in Design
      2. Ladder diagram development
        1. major sections
      3. layout sheets
        1. using pre-existing layouts/templates vs designing a layout
        2. photo selections, dominant and supporting placement
        3. copy and headline placement
      4. photography
        1. basic techniques
          1. using digital cameras
          2. courtesy
        2. taking pictures
          1. candids
          2. formal pictures
          3. events
          4. landscapes
          5. artistic shots
        3. managing images
          1. soliciting and gathering images from parents, coaches, advisers and students
          2. downloading images from cameras and other media
          3. file specifications
          4. selecting and tagging images
          5. storage and file maintenance
          6. uploading images to publisher
        4. processing images
          1. software systems
            1. illustration software (Illustrator, Corel Draw, etc)
            2. Photo software (Photoshop, PhotoPaint)
            3. Online software requirements
          2. techniques and tricks
      5. Typography
        1. style selection
        2. measurement
        3. alignment, text wrap
      6. Developing copy
        1. Headlines and captions
          1. writing devices such as alliteration, rhyme, allusion
          2. specialized reporting
        2. Copy writing
          1. interviews
          2. expanding topics
      7. Law and Ethics
        1. Copyright protection
        2. Editorial policy
        3. Advertising policy
        4. Obituary policy
        5. Portrait policy
        6. Photo manipulation
        7. Photo ethics
      8. Advertising
        1. Setting goals
        2. Contact information and pricing
        3. Types
          1. business categories
          2. senior parent advertisements
        4. where to sell advertisements
      9. Book sales
        1. Promotions
          1. Open House
          2. Online media
          3. in-school media
        2. Sales
          1. Open House
          2. online sales through Walsworth
          3. budget payments 

    Student Outcomes:

    Students will be able to:

    1. communicate clearly with the public (including building staff, students, publishing/graphics professionals, photographers, customers, and advertisers)
    2. use a variety of techniques to develop a theme for the publication
    3. understand and use publishing terms
    4. work together to organize and manage the processes needed to produce the yearbook
    5. take publishable pictures with a digital camera
    6. use different types of computer software, including desktop publishing, digital photography, word processing, and spreadsheet software
    7. use a variety of graphics devices (including digital and manual cameras, scanners and scanning software) to incorporate information into spreads
    8. complete steps needed to process pages for publication
    9. meet deadlines
    10. use a variety of techniques to assess the success of  the book’s design.
    11. use a variety of troubleshooting techniques to assess the success of the annual sales campaign.

    Methods of Instruction:

    1. Teacher coaching
    2. Individual and collaborative problem-solving & decision-making
    3. Individual instruction
    4. Small group instruction
    5. Peer tutoring
    6. Guest speakers
    7. Training manuals
    8. Online tutorials

    Methods of Assessment:

    1. Participation.
      1. brainstorming sessions
      2. critiques
      3. verification
      4. attendance at and reporting on school events
    2. Performance assessments
      1. Instructor’s observation of proper tool and material use
      2. Achievement of Civic and social standards through demonstrated workplace skills
    3. Portfolio Assessment - Portfolio consists of:
      1. thumbnail assignments
      2. design rough drafts
      3. advertising sale documents
      4. Completed/proofed pages and spreads as assigned
      5. Completed departmental assignments, including, but not limited to,  interviews, information sheets and planning guides
      6. any copy written for sections

    Lesson Extensions:

    1. Independent work in desktop publishing, accounting, photography, graphic design,  and printing. 
    2. Peer tutoring
    3. Field trips to local Graphic Communication/ Publishing facilities.
    4. Virtual Field trips to pertinent web site on the internet.
    5. Guest Speakers
    6. Participation in student extracurricular activities such as Technology Student Association, Destination Imagination